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The Fashion Industry and “The New Normal”

Fashion has been a part of my life for as long as I can remember, ingrained in my very mold from a mother who adores herself.

For those who have followed along, you may have read my stories of my fashion blogging days. I moved to New York City as a blogger back in 2014, before the term “influenced” was mainstream. My blog consisted of a mixture of high and low style, from thrifty finds to a secondhand designer bag. I often wore clothes and accessories created from friends or up-and-coming designers while pairing it with

I recently bought a shirt from J. Crew as nod to my hometown. Although I typically buy everything secondhand or created, I couldn’t miss out on this tee. I wondered, “what was the inspiration? Who at the J. Crew offices have a connection with Northern Michigan?

Today, J. Crew was the first major retail brand to file bankruptcy during COVID-19.

This made me wonder, what will things be like when the world opens up again? What will people be purchasing?

Will they be going for basics? Will they stock up on colors to feel joyful during this strange new era? Will people spend at all?

What will happen within the fashion industry in the “new normal?”

Over the past few years I’ve seen of my favorite brands fade away- even Henri Bendel, the longest standing store on Fifth Avenue.

Although change can be scary, even though something else ended, it creates space for something even better grow in its place.

My thoughts go out to J. Crew and its employees, family, shoppers, and friends- but I’m confident there are brighter days ahead. There always is.

By Kristin Fehrman

Life through oversized sunglasses.

6 replies on “The Fashion Industry and “The New Normal””

Love the post.  Great tribute to those two iconic stores.  Great T-shirt to have for always.

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Honestly, I can’t help but wonder if J.Crew was already hurting and this was a good time for them to throw in the towel under the guise that it was Covid-19 that did them in financially. I’m curious to see what happens to other fashion companies too. I too was a blogger in NYC way before #OOTD was a thing, and I worked as a designer for the past 16 years so I find this time for clothing and design and companies interesting to say the least.

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My favorite point made: “They were replaced by a rotating cast of executives, on both the corporate and creative sides, who introduced other, cheaper lines that seemed driven by market research rather than intuition.”

Fitting for the changing times. Perhaps the world shall see.

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