Meaning Over Materialism: My Break-Up With A Blog

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I’ve had my share break-ups over the years.  That newly single feeling is strange; while part of you is happy to be free, another feels a bit lost.  What will fill the new emptiness? A couple of years ago I experienced one of my worst break-ups of all:

I ended a long-term relationship with a blog.

It sounds funny, doesn’t it?  It all started as a hobby in 2011, right after my San Francisco years. With a basic layout and Instagram-fed posts, I began sharing photos of bayside scenes, outfits of the day, and what I had for lunch on a Tumblr account.  It was quick and simple- I didn’t bother with links or text, just photos.  After a couple of years it morphed into something completely different- it was a daily documentation of my personal style.

I loved my “photo journal.”  I felt every outfit, color, and scene I chose came together to tell a story, each for the reader to interpret.  Every morning I would use a self-timer app on my phone to capture my outfit of the day, always in front of an interesting backdrop or within nature.  The water was always my favorite place to shoot- hence the blog name, K on the Bay.  From photography and editing to merchandising and marketing, my blog was my baby.  It was also my identity- I could hide behind my signature shades and be whoever I wanted to be.  No one else in Northern Michigan was doing anything like it at the time, so I felt my progress and impact much more than I would have in a big city.  It was fun, and it felt good.

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After a while I started working with small companies and up-and-coming designers (often friends of mine), helping them promote their brands by providing content.  They’d give me clothes, and in return I would wear and style the pieces, provide photos, write-ups, and social media posts.  Once I started to get inquiries about collaborations with bigger or more expensive brands (pieces I probably wouldn’t have bought on my own), I made sure to throw in budget items and thrift store finds as usual.  I wanted my blog to be accessible for a creative, polished smart shopper.

I moved to New York in 2014 and was still blogging in full-force, but my creativity wasn’t up to par.  Taking photos without people in the background was nearly impossible and I hardly strayed away from my beloved all-black ensembles.  As I received more and more items that didn’t feel like “me,” I would whip up a post just to get the content out there, never to wear the pieces again.  I was going against everything I stood for: authenticity and meaning.  I was taking outfit photos for the sake of the photo, not because I felt strongly about the brand or actually wanted to share the pieces with others.  Doesn’t that completely discredit the entire concept of influencer marketing?

It’s crucial for me to do all things with meaning, or else I won’t put in the effort at all.  Blogging seemed more like a chore than a joy, and I could feel my passion rapidly fading.  My intuition continued to tell me it was time to focus on something new, and slowly but surely I started to realize how meaningless all of my “stuff” was.  I began downsizing after abruptly deleting my blog on New Year’s Eve 2015, started a new Tumblr, took more photos of the beautiful world around me and, most importantly, began writing from my heart.  I used to only be comfortable sharing what was on the surface- oh, how freeing it is share from the soul!

Earlier this year I wrote about how a fashion girl went frugal, which was picked up by Thought Catalog.  My transition into minimalism was a natural one that has lead me on a whole new path to spirituality, serenity, and self discovery.  Break-ups are inevitable, but there is one relationship that will always fill the void: the relationship with yourself.

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New Year’s Day 2016

About Kristin Fehrman

Boston-based writer. Living beautifully at Mindful in Style.
This entry was posted in lifestyle, mindfulness, minimalism, style and tagged , , , , , , , , , , . Bookmark the permalink.

2 Responses to Meaning Over Materialism: My Break-Up With A Blog

  1. What an inspiring message. Thank you 😊

    Liked by 1 person

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